Simentri

Know what to change in your Amazon PPC—and why.

Simentri analyzes your Amazon PPC data and prioritizes recommended actions by potential impact. See what to change and why in plain language, then apply supported changes directly to Amazon with one click.

Less time analyzing reports. Clearer decisions. Easier action.

Also identify potential FBA reimbursement gaps and organize marketplace settlements in QuickBooks Online.

Start Free 90 day TrialSee sample report

Managing PPC for clients? Explore agency tools.

No credit card required. 90-day free trial includes your initial audit and Weekly Monitoring.

Know what matters. Understand why. Apply with confidence.

Whether you’re still learning PPC or already managing campaigns, Simentri helps you focus on what needs attention. Review prioritized actions, understand the reasons behind them, and apply supported changes without recreating them in Amazon Ads.

  • Focus on what matters. Review actions prioritized by potential impact, with the relevant account data behind them.

  • Understand the reason. Get a plain-language explanation of why each action is recommended.

  • Apply with one click. Send supported changes directly to Amazon after reviewing the recommendation.

See the priority. Understand the reason. Apply the change.

See what changed in your advertising performance, why an action is recommended, and how to apply it directly to Amazon.

Understand why performance changed

Illustrative example using sample data.

Review the factors contributing to a rise or fall in advertising cost of sales (ACOS), alongside changes in spend and sales.

Review a search term before lowering the bid

Illustrative example using sample data.

Simentri analyzes the search query and recommends one of these actions—lower bid, review listing/price, or add negative. This example shows a query that still generated orders in the longer windows, where a lower bid is the sensible response. Review the 1 / 4 / 8 / 12 week evidence, then apply the change on a connected account.

sample search term B

LOWER BID

Phrase · Campaign B – Manual

Performance

WindowSpendClicksOrdersACOSROAS
1 Week$1.0540——
4 Week$7.45260——
8 Week$12.4144241.4%2.42x
12 Week$18.7568262.5%1.60x

Campaign B – Manual · 1 Week: ROAS 2.09x · ACOS 47.7% · Spend $70.19 · 175 clicks · 5.7% CVR

This query generated orders in the longer review windows. A lower bid restrains spend while keeping the term eligible to convert.

Recommended change

Lower bid on this keyword in this ad group.

Temper spend when efficiency warrants restraint—without blocking a term that still converts.

*Every account is different. Simentri’s recommendations can be tuned in account-level settings.

See Amazon Ad Insights

Amazon Ad Insights.

Review recommendations across Sponsored Products, Sponsored Brands, and Sponsored Display. Optimize, Protect, and Grow help you organize priorities, with supported actions for negatives, bids, budgets, and pauses.

Explore Amazon Ad Insights

Every paid plan includes the same Simentri capabilities. Pricing scales with monthly Amazon order volume and ad spend.

More visibility beyond advertising

Identify potential FBA reimbursement gaps

Review potential lost, damaged, and inbound-shipment discrepancies with claim details you can submit in Seller Central. You keep 100% of recoveries.

Recovery potential varies by account history, FBA volume, prior claims, eligibility rules, and Amazon policy.

See FBA Reimbursements

Keep marketplace settlements organized

Post Amazon, Faire, and eBay settlements to QuickBooks Online, with sales, fees, refunds, reimbursements, and adjustments separated. Included in every paid plan; connect QuickBooks when you're ready.

Automate Amazon Settlements

From your first audit to ongoing advertising review

  1. 1

    Create your free account

    Start without a credit card.

  2. 2

    Connect for your PPC audit

    Securely authorize the Amazon advertising data needed for your audit.

  3. 3

    Review your PPC findings

    See your advertising findings and the evidence behind them.

  4. 4

    Start your 90-day trial

    Your 90-day free trial includes the initial audit and Weekly Monitoring. No separate signup after the audit.

  5. 5

    Review and act

    Review actions prioritized by potential impact, understand the plain-language rationale, and apply supported changes directly to Amazon. With the required connections, also review FBA reimbursement insights and use optional QuickBooks settlement posting.

Simentri analyzes and explains. You approve. Simentri applies.

Simentri turns account data into prioritized recommendations and explains why each action is suggested. Review the recommendation and approve the changes you want. Simentri sends supported changes directly to Amazon.

Will Simentri run all my advertising automatically?
Simentri automates analysis and makes supported changes easy to apply. You review its recommendations and decide which changes to approve. It is designed for guided advertising management, with you making the final decisions.
Do I need to be a PPC expert?
You don’t need to be a PPC expert to get value from clear priorities and plain-language explanations. Simentri helps you understand what is recommended and why. You’ll still need to review proposed changes in the context of your products, budget, and goals.
What if I don’t have much time?
Start with the highest-priority recommendations. Simentri brings the action and its rationale together so you can spend less time interpreting reports and entering changes in Amazon Ads. The review time depends on your account and the decisions involved.
What if I want someone else to make every decision?
Simentri supports sellers who want to review and approve their advertising decisions. If you prefer to delegate those decisions, a PPC manager or agency may be a better fit for how you want to work.

For sellers and their partners

Manage your own advertising, or use multi-client workspaces as a PPC manager or accountant.

For PPC managersFor accountants

Explore your advertising data with your preferred AI assistant

Connect Claude or ChatGPT through a read-only MCP connection.

How Ask Simentri works

You Stay in Control

  • No credit card required. 90-day free trial includes your initial audit and Weekly Monitoring.
  • Secure Amazon authorization.
  • No advertising changes without your approval.
  • No listing or order changes.
  • Disconnect anytime.
  • QuickBooks posting is included — connect QuickBooks Online when you want settlement books. Not required to start.
  • Insights come from your connected Amazon account.
Connect Amazon Securely

See what needs attention in your Amazon PPC.

Start a 90-day free trial. It includes your initial PPC audit plus ongoing monitoring for prioritized actions, clear explanations, and supported changes you can apply directly to Amazon.

Start Free 90 day Trial

No credit card required. 90-day free trial includes your initial audit and Weekly Monitoring.