Your Amazon connection. Your data. Your control.
Simentri connects directly to Amazon through official APIs — Selling Partner API and Amazon Ads API — using Amazon’s OAuth authorization. You approve access, you approve Ads actions, and you can disconnect anytime.
Direct Amazon APIs — not a third-party scraper
Amazon OAuth — we never ask for your Seller Central password
You approve every Ads change before it goes to Amazon
Disconnect in Simentri or revoke access in Amazon anytime
How Simentri connects to Amazon
The connection is direct between your Amazon account and Simentri. We use Amazon’s official authorization flow and APIs — not a random third-party tool and not a scraper.
Amazon Selling Partner API
You authorize Simentri through Amazon’s Selling Partner API (SP-API) OAuth screen. That connection lets Simentri import the Seller Central data needed for FBA reimbursement signals, settlement visibility, and catalog context — without Simentri logging into Seller Central as you.
Amazon Ads API
You authorize Simentri through Amazon’s Ads API OAuth screen. That connection lets Simentri import advertising reports for the weekly Ads action queue. On a connected Ads account, Apply can update Amazon only after you approve each action.
Both authorizations happen in Amazon’s own screens. Simentri never asks for your Seller Central password.
What data we use
Simentri uses Amazon business and advertising data to help you find profit leakage, prepare FBA claim details you file, and keep settlements visible when you connect QuickBooks Online.
Amazon Ads performance reports
Campaign, ad group, advertised product, search term, targeting, and placement performance used in the weekly Ads queue.
Sponsored Products, Sponsored Brands, and Sponsored Display metrics
Same connected weekly queue on a connected Ads account — you approve; Apply updates Amazon.
Brand Analytics / Search Query Performance (SQP)
Search query share, impression share, and click share context used alongside Ads performance in the weekly queue.
FBA inventory events
Lost, damaged, and inbound shortage signals for claim-ready details you review and file.
Reimbursement history
Already-paid and reversal context so claims stay accurate.
Settlement reports and fee lines
Sales, fees, refunds, advertising charges, and net deposit for bookkeeping and leakage visibility.
Catalog / Listings reports
Product and listing data used across Ads and FBA workflows.
Business / Sales reports
Sales and order performance used for profit leakage and settlement visibility.
What data we don’t use
Connecting Simentri is not a blank check. We do not need — and do not use — Amazon data that is outside the product.
- We never ask for your Seller Central password.
- We do not use buyer personal contact details as a product feature, and we do not sell buyer information.
- We do not use buyer payment instruments or your bank / payout credentials.
- We do not scrape Seller Central pages or pull data through unofficial tools.
- We do not sell your Amazon data or share it with other brands.
What Simentri can and cannot change
Authorization is not autopilot. You stay in the loop.
Can do (with your control)
- Import Ads reports and Seller Central data you authorized
- Surface weekly Ads actions for your review
- Apply approved Ads changes to Amazon on a connected Ads account
- Prepare FBA claim details for you to file in Seller Central
- Post settlement journal entries to QuickBooks Online when you connect and configure accounts
Does not do
- Does not change Ads campaigns, bids, budgets, or negatives without your approval
- Does not run autonomous bidding or black-box autopilot
- Does not file FBA reimbursement cases for you
- Does not change listings or product content
- Does not create marketplace orders
- Does not change QuickBooks without your connection and account mapping
Amazon OAuth, in plain language
OAuth is Amazon’s official way to grant an app limited access without sharing your password.
- In Simentri, you start Connect Amazon for Seller Central and/or Amazon Ads.
- Amazon opens its authorization screen and shows what you are granting.
- You approve access in Amazon — or cancel.
- Amazon returns a secure token to Simentri. We store connection tokens encrypted; we never store your Seller Central password.
- Simentri uses that authorized API access to import data and — only after you approve — Apply Ads actions.
If you revoke access later, Simentri can no longer use that Amazon connection until you reconnect.
Disconnect anytime — in Simentri and in Amazon
You control the connection on both sides.
Disconnect in Simentri
Open your Simentri connections settings and disconnect Amazon Seller Central and/or Amazon Ads. That stops Simentri from using that connection for new imports and Apply.
Revoke access in Amazon
In Seller Central, go to Apps and Services → Manage Your Apps, find Simentri, and revoke access. You can also remove authorized Ads access from your Amazon Ads console where Amazon lists authorized apps.
Revoking in Amazon is the source-of-truth kill switch. After revoke, reconnect only if you want Simentri to use Amazon data again.
How we protect your data
- Data in transit uses TLS (HTTPS).
- OAuth credentials and API tokens are encrypted at rest.
- Marketplace business data is stored encrypted at rest.
- Your tenant data is isolated — other customers cannot access your organization.
- Access requires signed authentication; roles limit what users in your account can do.
- We use your Amazon data to deliver Simentri — not to sell it or advertise with it.
Connection FAQ
Is the Amazon connection direct, or do you use a third-party tool?
Do you need my Seller Central password?
Will Simentri change my campaigns automatically?
Does Simentri file FBA reimbursement cases for me?
What Amazon data do you use?
Can I disconnect later?
Do I need QuickBooks to connect Amazon?
Is there a free trial?
Connect Amazon with confidence.
Authorize SP-API and Ads API through Amazon OAuth, review what Simentri uses, and keep approval in your hands.
Start Free 90 day TrialNo credit card required. Free 90-day trial.