Series 1
The Weekly PPC Operating System
A repeatable weekly cadence for Amazon Sponsored Products — Summary, Optimize, Protect, Grow, Restructure, and Watch — instead of reactive daily bid tweaks.
8 of 8 articles live · 8-part series
View series →Amazon PPC, FBA recovery, and marketplace bookkeeping guides
Guides, how-tos, and product updates for sellers on Amazon, Faire, and eBay.
Amazon PPC Series
Multi-part guides — read in order or jump to the topic you need.
Series 2
Stop the Waste: Search Term Negatives
When to negate, when to wait, and when never to block — hero exact keywords, two-week patterns, broad sprawl, and AUTO vs MANUAL waste.
4 of 6 articles live · 6-part series
View series →Series 3
Grow Without Breaking ACOS
Bid vs budget vs auto-group multipliers, CVR decay gates, placement strategy, harvest paths, and seasonal scaling windows.
0 of 5 articles live · 5-part series
View series →
How-ToAmazon PPCSeries: Stop the Waste
One Bad Week vs. Two: When to Block Zero-Order Terms
A single zero-order week is often noise. A confirmed multi-week pattern is worth acting on. Here's when Simentri shows Review — and when Add Negative is the right call.
Read more →
How-ToAmazon PPCSeries: Stop the Waste
Hero Exact Keywords: Never Negate Your Own Targets
You deliberately bid exact on your core keyword — then zero orders show up and every tool says 'add negative.' Here's why that advice is wrong, and what to do instead.
Read more →
How-ToAmazon PPCSeries: Weekly Operating System
The 60-Minute Amazon PPC Weekly Review Checklist
A minute-by-minute checklist — Summary through Watching — you can run every week after Amazon Ads reports refresh.
Read more →
How-ToAmazon PPCSeries: Weekly Operating System
Watch: PPC Signals That Aren't Actionable Yet (And Why That's OK)
Seasonal troughs, thin data, and scale holds aren't failures — they're discipline. Learn when to monitor instead of act.
Read more →
How-ToAmazon PPCSeries: Weekly Operating System
Restructure: When Amazon PPC Problems Are Architecture, Not Bids
Term-level tweaks won't fix overlapping campaigns, sprawl factories, or multi-week zero-order campaigns. Know when to pause, audit structure, and rebuild.
Read more →
amazon-adsbudgetad-insightsppc
Monthly Ad Budget Control vs. Bid Optimization
Amazon ROAS optimizes campaigns. Simentri's budget control engine watches your monthly ad spend — projected pace, alerts, and explainable trim actions.
Read more →
How-ToAmazon PPCSeries: Weekly Operating System
Grow: When to Raise Bids vs. Budgets on Amazon PPC
Scaling winners means picking the right lever — keyword bid, daily budget, auto-group multiplier, or harvest — without breaking ACOS.
Read more →
How-ToAmazon PPCSeries: Weekly Operating System
Protect: Defend Brand Terms, Hero Keywords, and Buy Box Before You Grow
Not every zero-order term should be negated. Learn when to protect core keywords, fix listing issues, and guard Buy Box before scaling spend.
Read more →
How-ToAmazon PPCSeries: Weekly Operating System
Optimize First: Cut Waste Before You Scale Amazon PPC
Raising bids on a leaky account compounds losses. Learn the waste levers — negatives, bid lowers, placement review, sprawl cleanup — and when to use each.
Read more →
How-ToAmazon PPCSeries: Weekly Operating System
Why Weekly Beats Daily for Amazon PPC
Daily bid tweaks react to noise. A Saturday-ending weekly cycle gives you enough signal to optimize, protect, grow, and restructure with confidence.
Read more →
How-ToAmazon PPCSeries: Stop the WasteSeries: Decision Tree
Zero-Order Search Terms: Block, Fix the Listing, or Wait?
Blanket negation kills good traffic. Learn when to block, route, fix your listing, split dual-intent terms, or wait — before you add another negative keyword.
Read more →
How-ToAmazon PPCSeries: Weekly Operating System
You're Not Bad at PPC — You're Bad at Having 4 Hours Every Monday
A real Amazon PPC weekly review takes 3–4 hours. Simentri Ad Insights compresses it into a 15-minute prioritized action queue across Summary, Optimize, Protect, Grow, and Restructure.
Read more →
How-ToAmazon PPCSeries: Stop the Waste
How to Review Ad Spend With No Attributed Orders
Campaign ACOS can look fine while search terms quietly burn budget with zero sales. Here's how to find every zero-order leak — and how Simentri ranks them by dollar impact.
Read more →
How-ToIntegrations
Faire Accrual Accounting: Automate Revenue Recognition in QuickBooks
Faire pays per order on 30- or 60-day terms after shipment. Without accrual accounting, your revenue lands in the wrong month every time. Here's how Simentri fixes it automatically.
Read more →
How-ToAmazon FBAReimbursements
How to Check if Amazon Owes You Money: FBA Reimbursements Guide
Amazon loses and damages FBA inventory more often than most sellers realize. Amazon automatically reimburses some eligible losses, but potential gaps still need review. This guide shows you how to check, step by step.
Read more →
How-ToIntegrations
How to Record Amazon Sales in QuickBooks Online
Amazon pays out via biweekly settlement reports that bundle sales, fees, refunds, and more into a single deposit. Here's how to record them accurately in QuickBooks Online.
Read more →
Product UpdatesCompany News
Introducing Simentri: Automated Marketplace Bookkeeping for Amazon, Faire & eBay
Manual reconciliation of marketplace orders is time-consuming and error-prone. We built Simentri to post Amazon, Faire, and eBay settlements to QuickBooks — with Shopify and Walmart coming soon.
Read more →