Your Amazon Ads Snapshot
What your five uploaded Sponsored Products reports show, in plain terms
Account
Demo Account
Report period
13 advertising weeks ending Sep 26, 2026
Your Sponsored Products ads turned $15,589 in spend into $47,863 in attributed sales from 2026-07-04 through 2026-09-26 — a 32.6% cost per sale, from 2,572 orders.
Shoppers clicked your ads 66,310 times, and 3.88% of those clicks became an order. That split matters: a weak click rate usually points to bids or your main image; a weak conversion rate usually points to price or reviews on the listing itself.
You ran 59 active campaigns with spend in this window — 2 automatic-targeting (Amazon matches searches for you). Manual campaigns offer keyword and product targeting; automatic campaigns let Amazon match searches for you. Healthy accounts often use both, but each should earn its budget.
$2,260 went to search terms with enough clicks to act on and zero orders in this window. Page 2 lists the exact terms — keywords and product targets use different negative settings in Campaign Manager.
Key numbers
Ad spend
$15.6K
13 advertising weeks ending Sep 26, 2026
Ad-attributed sales
$47.9K
2,572 orders
Ad cost per sale
32.57%
spend ÷ ad sales
Click-to-order rate
3.88%
66,310 clicks
Active campaigns
59
2 auto · $2.1K
Avg. cost per click
$0.24
6.11M impressions
Weekly ad sales vs. ad spend
Aug 22
43.0% cost/sale
Aug 29
33.5% cost/sale
Sep 5
32.2% cost/sale
Sep 12
36.3% cost/sale
Sep 19
28.5% cost/sale
Sep 26
32.4% cost/sale
Opportunity snapshot
Wasted search spend
$2.3K on search terms and product targets with ≥10 clicks and zero orders in this window (actionable waste). Page 2 lists the exact negatives.
Scale candidate
DEMO-CAMP-SCALE-01 spent $1.6K at 20.4% cost per sale — see budget increases on page 2.
Separately, $2,260 went to search terms with ≥10 clicks and zero orders in this window (actionable waste). Page 2 lists the exact terms, campaigns, and the fix for each.