Simentri

Find Amazon PPC Spend That Is Leaking Profit

Simentri reviews search terms, campaigns, targets, placements, and week-over-week trends to identify ad spend that may not be producing profitable sales.

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Problems detected

  • Spend with no sales
  • High ACOS keywords
  • Poor product targets
  • Duplicate or overlapping campaigns
  • Placement overspend
  • Budget misallocation
  • Campaign performance decline

Example insights

Search Term Waste Detected

Search term: insulated water bottle 32oz

Spend
$86.42
Sales
$0.00

Recommendation: Review and consider adding as negative exact.

High ACOS Target

Keyword: desk cable organizer tray

ACOS
74%
Target
18%

Recommendation: Review bid and consider pausing.

Campaign Drift

Campaign: Brand Defense — Exact

Spend change
+22% WoW
Sales change
-14% WoW

Recommendation: Review budget allocation.

Weekly workflow

Every week, Simentri reviews your PPC reports, identifies leakage, ranks issues by estimated dollar impact, and gives recommended actions for your approval.

Human-approved actions

You approve negatives, bid changes, and campaign or target pauses. You can ignore any recommendation. Simentri does not automatically modify your Amazon campaigns without your review.

PPC leakage detection is part of Simentri's broader profit leakage audit.

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