Simentri

Review your Amazon PPC priorities in one place.

See which search terms, targets, and campaigns need attention. Simentri explains the evidence, recommends a next step, and lets you review changes before applying them to Amazon Ads.

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See how it works

Review priorities → Understand the evidence → Approve changes → Review results

Our goal is a 15–30 minute routine weekly review for established accounts. Initial setup, complex catalogs, and major changes can take longer.

Weekly priorities
Recommendation with evidence
Review and approve

What you can review and improve.

Weekly queue, human approval, and evidence-backed levers. Sponsored Products, Brands, and Display sit in the same weekly queue — Apply on a connected account.

  • Weekly action queue: Optimize, Protect, Grow, and Restructure
  • On a connected account, Apply sends the negatives, bids, budgets, and pauses you approve — for Sponsored Products, Brands, and Display
  • You approve every Amazon Ads change before anything updates
  • Zero-order search-term waste with a diagnosis ladder
  • High-ACOS and campaign waste controls
  • Search Query Performance (SQP) / market-position insights
  • Strategic account analysis (Seller Brief)
  • Review the changes you approved each week after you apply
  • Ask Simentri via MCP in Claude or ChatGPT (read-only) — How Ask Simentri works
  • Connect Amazon Ads and Seller Central

Supporting diagnostics

Extra signals that inform the weekly queue.

  • Week-over-week and year-over-year performance drift
  • Placement recommendations (top of search / product pages)
  • Intent mix and overlapping campaign targets
  • Top sellers missing ad coverage
  • Sponsored Brands and Sponsored Display sit in the same weekly queue — Apply on a connected account
  • After Strategic analysis (Seller Brief), you get a campaign blueprint to review
  • Tunable evidence floors for recommendations
  • Daily and weekly monitoring after the free audit (90-day trial)

Example

Review an irrelevant search term

Illustrative example using sample data.

Simentri analyzes the search query and recommends one of these actions—lower bid, review listing/price, or add negative. This example shows a query that should be blocked. Review the 1 / 4 / 8 / 12 week evidence, then apply the change on a connected account.

sample search term B

NEGATE

Phrase · Campaign B – Manual

Performance

WindowSpendClicksOrdersACOSROAS
1 Week$1.0540——
4 Week$7.45260——
8 Week$12.4144241.4%2.42x
12 Week$18.7568262.5%1.60x

Campaign B – Manual · 1 Week: ROAS 2.09x · ACOS 47.7% · Spend $70.19 · 175 clicks · 5.7% CVR

Campaign converts; this keyword does not.

Recommended change

Add as a negative exact in this ad group.

Stop spend on this mismatched query without cutting the whole campaign.

*Every account is different. Simentri’s recommendations can be tuned in account-level settings.

Weekly workflow

Every week, Simentri reviews your Ads data, ranks Optimize / Protect / Grow / Restructure actions by estimated dollar impact, and explains each recommendation. On a connected account, Apply sends the change after you approve.

Human-approved actions

You approve negatives, bid changes, budgets, and pauses. You can ignore any recommendation. Simentri does not run set-and-forget or black-box bidding — nothing updates in Amazon without your review.

Why sellers choose Simentri for PPC

Unlike hands-off bidding tools, we don’t take over your account. You get a ranked weekly queue, a reason for each lever, and you approve every change.

PPC operations are part of Simentri's broader profit leakage platform — alongside FBA recovery and QuickBooks books.

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